"Dolby Atmos gives you the feeling that you’re inside the movie, right in the middle of it."

– John Couling, Senior Vice President, Dolby Labs

"Atmos is a whole new immersive sound experience, and it takes things to a whole new level."

– Steven Spielberg, Director (on the impact of Dolby Atmos in cinema)

"Dolby Atmos is about creating an emotional experience that is so immersive, it feels as though you are part of the world on screen."

– Raymond R. D. (Technology Director, Dolby Labs)

"Dolby Atmos is one of the most advanced sound technologies available today. It makes you feel as though you’re in the center of the action, no matter where you are in the room."

– Ted Schilowitz, Futurist, Paramount Pictures

"With Dolby Atmos, sound comes from all around you, from the sides, the ceiling, and even behind you, making for an audio experience unlike anything before."

– Michael A. McKenna, Senior Director of Advanced Sound Technologies, Dolby Labs